About 100 interested visitors of the event „Kooperationsforum“ of Bayern Innovativ listened to Patrick Andres who shared his insight about what makes mid-sized transport companies operate successfully.
His motto is to sidestep the mainstream competition through specialisation and to demonstrate the own abilities through flexible, safe and sustainable performance. He painted a future model that implies highly-productive cooperations and an intelligent handling of fixed costs in the industry in his well-received speech. Innovations are necessary in several respects, according to Patrick Andres. A company has to measure itself against clear benchmarks, has to actively use the internet as a distribution channel and has to serve the market with its niche USP (unique selling point).
The size and type of the truck fleet is not crucial anymore for the haulage manager, but the complete service package: “If the transported goods have to go through customs, be assembled at destination point while reducing downtime to a minimum, then a transport company rightfully earns good money for such a service package.“ The key is to make sure to provide additional value for customers through networks, cooperations and the use of cutting-edge technology and to communicate this effectively and convincingly.